{"id":1592,"date":"2023-07-21T17:04:00","date_gmt":"2023-07-21T17:04:00","guid":{"rendered":"https:\/\/54.227.86.48\/?p=1592"},"modified":"2025-03-25T22:54:02","modified_gmt":"2025-03-25T22:54:02","slug":"siglas-e-termos-que-todo-empreendedor-deveria-saber","status":"publish","type":"post","link":"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber","title":{"rendered":"89 Siglas e termos que todo empreendedor deveria saber"},"content":{"rendered":"\n<p>Quem est\u00e1 come\u00e7ando a trabalhar por conta pr\u00f3pria precisa conhecer termos e siglas empresariais para aproveitar ao m\u00e1ximo a jornada do trabalho independente. S\u00e3o aquelas palavras e abrevia\u00e7\u00f5es que voc\u00ea ouve por a\u00ed em reuni\u00f5es e palestras de neg\u00f3cios, at\u00e9 mesmo nas redes sociais, e por vezes n\u00e3o sabe o significado.<\/p>\n\n\n\n<p>Seja uma abrevia\u00e7\u00e3o ou um termo em ingl\u00eas utilizado nas empresas, com este guia,<strong>&nbsp;voc\u00ea nunca mais vai ficar perdido<\/strong>&nbsp;e vai se sentir muito mais seguro para tocar seu neg\u00f3cio. Vamos l\u00e1!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">T\u00f3picos:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabela de conte\u00fado\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#26_Siglas_empresariais\" >26 Siglas empresariais<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#1-_AB_%E2%80%93_Teste_AB\" >1- A\/B \u2013 Teste A\/B<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#2-_BD_%E2%80%93_Banco_de_dados\" >2- BD \u2013 Banco de dados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#3-_CCMEI_%E2%80%93_Certificado_da_Condicao_de_Microempreendedor_Individual\" >3- CCMEI \u2013 Certificado da Condi\u00e7\u00e3o de Microempreendedor Individual<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#4-_CMV_%E2%80%93_Custo_da_Mercadoria_Vendida\" >4- CMV \u2013 Custo da Mercadoria Vendida<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#5-_CNAE_%E2%80%93_Classificacao_Nacional_de_Atividades_Economicas\" >5- CNAE \u2013 Classifica\u00e7\u00e3o Nacional de Atividades Econ\u00f4micas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#6-_CNPJ_%E2%80%93_Cadastro_Nacional_de_Pessoa_Juridica\" >6- CNPJ \u2013 Cadastro Nacional de Pessoa Jur\u00eddica<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#7-_COFINS_%E2%80%93_Contribuicao_para_o_Financiamento_da_Seguridade_Social\" >7- COFINS \u2013 Contribui\u00e7\u00e3o para o Financiamento da Seguridade Social<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#8-_CSLL_%E2%80%93_Contribuicao_Social_sobre_o_Lucro_Liquido\" >8- CSLL \u2013 Contribui\u00e7\u00e3o Social sobre o Lucro L\u00edquido<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#9-_DARF_%E2%80%93_Documento_de_Arrecadacao_das_Receitas_Federais\" >9- DARF \u2013 Documento de Arrecada\u00e7\u00e3o das Receitas Federais<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#10-_DAS_%E2%80%93_Documento_de_Arrecadacao_do_Simples_Nacional\" >10- DAS \u2013 Documento de Arrecada\u00e7\u00e3o do Simples Nacional<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#11-_DFC_%E2%80%93_Demonstrativo_de_Fluxo_de_Caixa\" >11- DFC \u2013 Demonstrativo de Fluxo de Caixa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#12-_EPP_%E2%80%93_Empresa_de_Pequeno_Porte\" >12- EPP \u2013 Empresa de Pequeno Porte<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#13-_IA_%E2%80%93_Inteligencia_artificial\" >13- IA \u2013 Intelig\u00eancia artificial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#14-_IGPM_%E2%80%93_Indice_Geral_de_Precos_Mercado\" >14- IGPM \u2013 \u00cdndice Geral de Pre\u00e7os Mercado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#15-_IRPJ_%E2%80%93_Imposto_de_Renda_Pessoa_Juridica\" >15- IRPJ \u2013 Imposto de Renda Pessoa Jur\u00eddica<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#16-_ISS_%E2%80%93_Imposto_Sobre_Servicos\" >16- ISS \u2013 Imposto Sobre Servi\u00e7os<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#17-_LGPD_%E2%80%93_Lei_Geral_de_Protecao_de_Dados\" >17- LGPD \u2013 Lei Geral de Prote\u00e7\u00e3o de Dados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#18-_ME_%E2%80%93_Microempresa\" >18- ME \u2013 Microempresa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#19-_MEI_%E2%80%93_Microempreendedor_Individual\" >19- MEI \u2013 Microempreendedor Individual<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#20-_NF-e_%E2%80%93_Nota_fiscal_eletronica\" >20- NF-e \u2013 Nota fiscal eletr\u00f4nica<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#21-_NFS-e_%E2%80%93_Nota_fiscal_de_servico_eletronica\" >21- NFS-e \u2013 Nota fiscal de servi\u00e7o eletr\u00f4nica<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#22-_PDV_%E2%80%93_Ponto_de_Venda\" >22- PDV \u2013 Ponto de Venda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#23-_PME_%E2%80%93_Pequena_e_Media_Empresa\" >23- PME \u2013 Pequena e M\u00e9dia Empresa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#24-_RH_%E2%80%93_Recursos_Humanos\" >24- RH \u2013 Recursos Humanos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#25-_RI_%E2%80%93_Relacoes_com_Investidores\" >25- RI \u2013 Rela\u00e7\u00f5es com Investidores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#26-_TI_%E2%80%93_Tecnologia_da_informacao\" >26- TI \u2013 Tecnologia da informa\u00e7\u00e3o<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#11_Termos_do_empreendedorismo\" >11 Termos do empreendedorismo<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#1-_Aceleradoras\" >1- Aceleradoras<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#2-_Acordo_de_Confidencialidade\" >2- Acordo de Confidencialidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#3-_Automacao\" >3- Automa\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#4-_Capital_social\" >4- Capital social<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#5-_Capital_de_giro\" >5- Capital de giro<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#6-_Contrato_social\" >6- Contrato social<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#7-_Conversao\" >7- Convers\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#8-_Investimento_anjo\" >8- Investimento anjo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#9-_Marketing_Digital\" >9- Marketing Digital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#10-_Registo_de_marca\" >10- Registo de marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#11-_Registro_de_patente\" >11- Registro de patente<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#52_Siglas_e_termos_em_ingles_utilizados_nas_empresas\" >52 Siglas e termos em ingl\u00eas utilizados nas empresas<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#1-_API_%E2%80%93_Application_Programming_Interface_ou_Interface_de_Programacao_de_Aplicativos\" >1- API \u2013&nbsp;Application Programming Interface&nbsp;ou Interface de Programa\u00e7\u00e3o de Aplicativos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#2-_ARPA_%E2%80%93_Average_Revenue_Per_Account\" >2- ARPA \u2013&nbsp;Average Revenue Per Account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#3-_ARR_%E2%80%93_Annual_Recurring_Revenue\" >3- ARR \u2013&nbsp;Annual Recurring Revenue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#4-_B2B_%E2%80%93_Business_to_Business\" >4- B2B \u2013&nbsp;Business to Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#5-_B2B2C_%E2%80%93_Business_to_Business_to_Consumer\" >5- B2B2C \u2013&nbsp;Business to Business to Consumer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#6-_B2C_%E2%80%93_Business_to_Consumer\" >6- B2C \u2013&nbsp;Business to Consumer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#7-_B2G_%E2%80%93_Business_to_Government\" >7- B2G \u2013&nbsp;Business to Government<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#8-_BDR_%E2%80%93_Business_Development_Representative\" >8- BDR \u2013&nbsp;Business Development Representative<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#9-_BI_%E2%80%93_Business_Intelligence\" >9- BI \u2013&nbsp;Business Intelligence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#10-_BP_%E2%80%93_Business_Plan\" >10- BP \u2013&nbsp;Business Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#11-_CAC_%E2%80%93_Customer_Acquisition_Cost\" >11- CAC \u2013&nbsp;Customer Acquisition Cost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#12-_Call\" >12- Call<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#13-_CAPEX_%E2%80%93_Capital_Expenditure\" >13- CAPEX \u2013&nbsp;Capital Expenditure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#14-_CCO_%E2%80%93_Chief_Communications_Officer\" >14- CCO \u2013&nbsp;Chief Communications Officer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#15-_CDO_%E2%80%93_Chief_Data_Officer\" >15- CDO \u2013&nbsp;Chief Data Officer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#16-_CEO_%E2%80%93_Chief_Executive_Officer\" >16- CEO \u2013&nbsp;Chief Executive Officer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#17-_CFO_%E2%80%93_Chief_Financial_Officer\" >17- CFO \u2013&nbsp;Chief Financial Officer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#18-_CIO_%E2%80%93_Chief_Information_Officer\" >18- CIO \u2013&nbsp;Chief Information Officer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#19-_CLO_%E2%80%93_Chief_Legal_Officer\" >19- CLO \u2013&nbsp;Chief Legal Officer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-60\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#20-_CMO_%E2%80%93_Chief_Marketing_Officer\" >20- CMO \u2013&nbsp;Chief Marketing Officer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-61\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#21-_COO_%E2%80%93_Chief_Operating_Officer\" >21- COO \u2013&nbsp;Chief Operating Officer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-62\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#22-_Coworking_%E2%80%93_espaco_de_trabalho_compartilhado\" >22- Coworking \u2013 espa\u00e7o de trabalho compartilhado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-63\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#23-_CPA_%E2%80%93_Cost_per_Acquisition\" >23- CPA \u2013&nbsp;Cost per Acquisition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-64\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#24-_CPC_%E2%80%93_Cost_Per_Click\" >24- CPC \u2013&nbsp;Cost Per Click<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-65\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#25-_CPM_%E2%80%93_Cost_per_Mille\" >25- CPM \u2013&nbsp;Cost per Mille<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-66\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#26-_CRM_%E2%80%93_Customer_Relationship_Manager\" >26- CRM \u2013&nbsp;Customer Relationship Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-67\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#27-_CS_%E2%80%93_Customer_Success\" >27- CS \u2013&nbsp;Customer Success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-68\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#28-_CTA_%E2%80%93_Call_to_Action\" >28- CTA \u2013&nbsp;Call to Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-69\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#29-_CTR_%E2%80%93_Click_Through_Rate\" >29- CTR \u2013&nbsp;Click Through Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-70\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#30-_Deadline\" >30- Deadline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-71\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#31-_E-commerce\" >31- E-commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-72\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#32-_ERP_%E2%80%93_Enterprise_Resource_Planning\" >32- ERP \u2013&nbsp;Enterprise Resource Planning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-73\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#33-_FAQ_%E2%80%93_Frequently_Asked_Questions\" >33- FAQ \u2013&nbsp;Frequently Asked Questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-74\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#34-_GR_%E2%80%93_Growth_Rate\" >34- GR \u2013&nbsp;Growth Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-75\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#35-_ICP_%E2%80%93_Ideal_Customer_Profile\" >35- ICP \u2013&nbsp;Ideal Customer Profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-76\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#36-_KPI_%E2%80%93_Key_Performance_Indicators\" >36- KPI \u2013&nbsp;Key Performance Indicators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-77\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#37-_LCR_%E2%80%93_Lead_Conversion_Rate\" >37- LCR \u2013&nbsp;Lead Conversion Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-78\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#38-_Lead\" >38- Lead<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-79\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#39-_MQL_%E2%80%93_Marketing_Qualified_Lead\" >39- MQL \u2013&nbsp;Marketing Qualified Lead<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-80\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#40-_MVP_%E2%80%93_Minimum_Viable_Product\" >40- MVP \u2013&nbsp;Minimum Viable Product<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-81\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#41-_Networking\" >41- Networking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-82\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#42-_NPS_%E2%80%93_Net_Promoter_Score\" >42- NPS \u2013&nbsp;Net Promoter Score<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-83\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#43-_PR_%E2%80%93_Press_Release\" >43- PR \u2013&nbsp;Press Release<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-84\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#44-_ROI_%E2%80%93_Return_On_Investment\" >44- ROI \u2013&nbsp;Return On Investment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-85\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#45-_SAAS_%E2%80%93_Software_as_a_Service\" >45- SAAS \u2013&nbsp;Software as a Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-86\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#46-_SAL_%E2%80%93_Sales_Accepted_Lead\" >46- SAL \u2013&nbsp;Sales Accepted Lead<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-87\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#47-_SDR_%E2%80%93_Sales_Development_Representative\" >47- SDR \u2013&nbsp;Sales Development Representative<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-88\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#48-_SEO_%E2%80%93_Search_Engine_Optimization\" >48- SEO \u2013&nbsp;Search Engine Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-89\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#49-_SEM_%E2%80%93_Search_Engine_Marketing\" >49- SEM \u2013&nbsp;Search Engine Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-90\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#50-_SQL_%E2%80%93_Sales_Qualified_Lead\" >50- SQL \u2013&nbsp;Sales Qualified Lead<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-91\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#51-_UI_%E2%80%93_User_Interface\" >51- UI \u2013&nbsp;User Interface<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-92\" href=\"https:\/\/www.companyhero.com\/blog\/siglas-e-termos-que-todo-empreendedor-deveria-saber\/#52-_UX_%E2%80%93_User_Experience\" >52- UX \u2013 User Experience<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"26_Siglas_empresariais\"><\/span>26 Siglas empresariais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Para come\u00e7ar, selecionei as principais abrevia\u00e7\u00f5es do empreendedorismo, em especial, as siglas empresariais. Veja quais s\u00e3o e o que significa cada uma:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-_AB_%E2%80%93_Teste_AB\"><\/span>1- A\/B \u2013 Teste A\/B<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Estrat\u00e9gia de marketing para validar diferentes vers\u00f5es de conte\u00fado com o p\u00fablico, como de p\u00e1ginas de site, blog, e-mail e an\u00fancios pagos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-_BD_%E2%80%93_Banco_de_dados\"><\/span>2- BD \u2013 Banco de dados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Arquivos digitais que cont\u00eam dados do neg\u00f3cio de forma organizada..<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-_CCMEI_%E2%80%93_Certificado_da_Condicao_de_Microempreendedor_Individual\"><\/span>3- CCMEI \u2013 Certificado da Condi\u00e7\u00e3o de Microempreendedor Individual<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Documento que atesta que o CNPJ <a href=\"https:\/\/www.companyhero.com\/blog\/o-que-e-mei\">MEI<\/a> est\u00e1 aberto e ativo na Junta Comercial Estadual.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-_CMV_%E2%80%93_Custo_da_Mercadoria_Vendida\"><\/span>4- CMV \u2013 Custo da Mercadoria Vendida<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Valor total dos custos de venda de um produto, incluindo compra ou produ\u00e7\u00e3o, transporte, armazenamento, manuten\u00e7\u00e3o, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-_CNAE_%E2%80%93_Classificacao_Nacional_de_Atividades_Economicas\"><\/span>5- CNAE \u2013 Classifica\u00e7\u00e3o Nacional de Atividades Econ\u00f4micas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Classifica\u00e7\u00e3o nacional de todas as atividades econ\u00f4micas exercidas no pa\u00eds.<\/p>\n\n\n\n<p>\ud83d\udc49&nbsp;<strong>Saiba mais<\/strong>:&nbsp;<a href=\"https:\/\/www.companyhero.com\/blog\/cnae-o-que-e-como-consultar\">CNAE: o que \u00e9 e como consultar<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6-_CNPJ_%E2%80%93_Cadastro_Nacional_de_Pessoa_Juridica\"><\/span>6- CNPJ \u2013 Cadastro Nacional de Pessoa Jur\u00eddica<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cadastro de todas as empresas e prestadores de servi\u00e7os registrados na base da Receita Federal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7-_COFINS_%E2%80%93_Contribuicao_para_o_Financiamento_da_Seguridade_Social\"><\/span>7- COFINS \u2013 Contribui\u00e7\u00e3o para o Financiamento da Seguridade Social<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Imposto federal sobre a receita bruta de Pessoa F\u00edsica ou Jur\u00eddica a fim de financiar servi\u00e7os governamentais a n\u00edvel nacional, como sa\u00fade e previd\u00eancia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8-_CSLL_%E2%80%93_Contribuicao_Social_sobre_o_Lucro_Liquido\"><\/span>8- CSLL \u2013 Contribui\u00e7\u00e3o Social sobre o Lucro L\u00edquido<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Imposto federal aplicado a Pessoas Jur\u00eddicas para aumentar os investimentos governamentais em Seguran\u00e7a Social.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9-_DARF_%E2%80%93_Documento_de_Arrecadacao_das_Receitas_Federais\"><\/span>9- DARF \u2013 Documento de Arrecada\u00e7\u00e3o das Receitas Federais<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Documento para cobran\u00e7a de impostos emitidos pela Receita Federal e pelo Minist\u00e9rio da Fazenda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10-_DAS_%E2%80%93_Documento_de_Arrecadacao_do_Simples_Nacional\"><\/span>10- DAS \u2013 Documento de Arrecada\u00e7\u00e3o do Simples Nacional<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Documento que unifica todos os impostos a serem pagos por empresas optantes do Simples Nacional, como MEIs (Microempreendedores Individuais).<\/p>\n\n\n\n<p>\ud83d\udc49&nbsp;<strong>Veja tamb\u00e9m<\/strong>:&nbsp;<a href=\"https:\/\/www.companyhero.com\/blog\/qual-o-valor-da-taxa-do-mei-2023\">Qual o valor da taxa do MEI 2023?<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11-_DFC_%E2%80%93_Demonstrativo_de_Fluxo_de_Caixa\"><\/span>11- DFC \u2013 Demonstrativo de Fluxo de Caixa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Relat\u00f3rio financeiro e cont\u00e1bil com todas as movimenta\u00e7\u00f5es financeiras da empresa em per\u00edodo determinado de tempo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12-_EPP_%E2%80%93_Empresa_de_Pequeno_Porte\"><\/span>12- EPP \u2013 Empresa de Pequeno Porte<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Categoria empresarial por porte com faturamento entre R$ 360 mil e R$ 4.8 milh\u00f5es ao ano.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13-_IA_%E2%80%93_Inteligencia_artificial\"><\/span>13- IA \u2013 Intelig\u00eancia artificial<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Algoritmos desenvolvidos por computadores para simular a intelig\u00eancia humana a partir do processamento de grandes n\u00fameros de dados e da identifica\u00e7\u00e3o de padr\u00f5es e tend\u00eancias.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"14-_IGPM_%E2%80%93_Indice_Geral_de_Precos_Mercado\"><\/span>14- IGPM \u2013 \u00cdndice Geral de Pre\u00e7os Mercado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00cdndice que mapeia a m\u00e9dia de pre\u00e7os de servi\u00e7os para reajustes de valores em contratos, como de aluguel e telefonia. Feito mensalmente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"15-_IRPJ_%E2%80%93_Imposto_de_Renda_Pessoa_Juridica\"><\/span>15- IRPJ \u2013 Imposto de Renda Pessoa Jur\u00eddica<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Imposto cobrado pela Receita Federal sobre os rendimentos de toda Pessoa Jur\u00eddica (PJ) a cada 3 meses ou 1 ano, a depender do regime tribut\u00e1rio adotado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"16-_ISS_%E2%80%93_Imposto_Sobre_Servicos\"><\/span>16- ISS \u2013 Imposto Sobre Servi\u00e7os<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Imposto municipal sobre qualquer tipo de presta\u00e7\u00e3o de servi\u00e7o. Tamb\u00e9m conhecido como Imposto Sobre Servi\u00e7os de Qualquer Natureza, sigla ISSQN.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"17-_LGPD_%E2%80%93_Lei_Geral_de_Protecao_de_Dados\"><\/span>17- LGPD \u2013 Lei Geral de Prote\u00e7\u00e3o de Dados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Lei n\u00ba 13.709\/2018, em vigor desde 2020, que regulamenta a coleta, o armazenamento, o processamento e a utiliza\u00e7\u00e3o de dados pessoais.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"18-_ME_%E2%80%93_Microempresa\"><\/span>18- ME \u2013 Microempresa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Classifica\u00e7\u00e3o de empresa por Porte cujo faturamento anual \u00e9 de at\u00e9 R$ 360 mil e o quadro de funcion\u00e1rios pode ter at\u00e9 19 pessoas.<\/p>\n\n\n\n<p>\ud83d\udc49&nbsp;<a href=\"https:\/\/www.companyhero.com\/blog\/como-abrir-uma-microempresa\">Como abrir uma microempresa: os passos para se tornar uma ME<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"19-_MEI_%E2%80%93_Microempreendedor_Individual\"><\/span>19- MEI \u2013 Microempreendedor Individual<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Categoria de profissional como Pessoa Jur\u00eddica aut\u00f4noma ou microempres\u00e1ria, cujo faturamento anual n\u00e3o pode ultrapassar R$ 81 mil e ter no m\u00e1ximo 1 funcion\u00e1rio.<\/p>\n\n\n\n<p>\ud83d\udc49&nbsp;<a href=\"https:\/\/www.companyhero.com\/blog\/o-que-e-mei\">Saiba tudo sobre o MEI aqui<\/a>!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"20-_NF-e_%E2%80%93_Nota_fiscal_eletronica\"><\/span>20- NF-e \u2013 Nota fiscal eletr\u00f4nica<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nota fiscal emitida eletronicamente no momento de venda de um produto, que pode ser impressa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"21-_NFS-e_%E2%80%93_Nota_fiscal_de_servico_eletronica\"><\/span>21- NFS-e \u2013 Nota fiscal de servi\u00e7o eletr\u00f4nica<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nota fiscal emitida eletronicamente no momento de venda de um servi\u00e7o, a qual pode ser impressa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"22-_PDV_%E2%80%93_Ponto_de_Venda\"><\/span>22- PDV \u2013 Ponto de Venda<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Local onde um produto \u00e9 vendido ao p\u00fablico final, como um caixa de supermercado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"23-_PME_%E2%80%93_Pequena_e_Media_Empresa\"><\/span>23- PME \u2013 Pequena e M\u00e9dia Empresa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nome dado a empresas classificadas como Porte Pequeno ou M\u00e9dio, considerando fatores de faturamento e quantidade de funcion\u00e1rios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"24-_RH_%E2%80%93_Recursos_Humanos\"><\/span>24- RH \u2013 Recursos Humanos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00c1rea da empresa respons\u00e1vel pela gest\u00e3o, recrutamento e desenvolvimento dos funcion\u00e1rios, a n\u00edvel pessoal e profissional.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"25-_RI_%E2%80%93_Relacoes_com_Investidores\"><\/span>25- RI \u2013 Rela\u00e7\u00f5es com Investidores<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00c1rea de empresas de capital aberto focada na manuten\u00e7\u00e3o do relacionamento com os investidores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"26-_TI_%E2%80%93_Tecnologia_da_informacao\"><\/span>26- TI \u2013 Tecnologia da informa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Processos e recursos tecnol\u00f3gicos que viabilizam o processamento de dados por meio de softwares, hardwares e sistemas de comunica\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Termos_do_empreendedorismo\"><\/span>11 Termos do empreendedorismo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Agora, vou te apresentar alguns dos principais termos do empreendedorismo em portugu\u00eas que voc\u00ea precisa saber quando est\u00e1 empreendendo, seja como MEI ou s\u00f3cio de pequena empresa. Olha s\u00f3:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-_Aceleradoras\"><\/span>1- Aceleradoras<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Empresas que investem em startups oferecendo suporte financeiro, t\u00e9cnico e intelectual de forma a acelerar o crescimento.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-_Acordo_de_Confidencialidade\"><\/span>2- Acordo de Confidencialidade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Contrato de rela\u00e7\u00e3o confidencial entre contratante e contratado com risco de multa em caso de viola\u00e7\u00e3o, al\u00e9m de outras penalidades. Conhecido como NDA, do ingl\u00eas Non-Disclosure Agreement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-_Automacao\"><\/span>3- Automa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Automatiza\u00e7\u00e3o de processos em vistas de agilizar e aumentar os resultados. Pode ser realizado em diversas \u00e1reas de uma empresa e utilizar ferramentas de suporte.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-_Capital_social\"><\/span>4- Capital social<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Valor em dinheiro ou bens disponibilizados para a cria\u00e7\u00e3o da empresa pelo dono, s\u00f3cios ou acionistas. Representa a participa\u00e7\u00e3o de cada um no neg\u00f3cio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-_Capital_de_giro\"><\/span>5- Capital de giro<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Valor em dinheiro reservado para investir nas atividades da empresa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6-_Contrato_social\"><\/span>6- Contrato social<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Documento que registra a constitui\u00e7\u00e3o de sociedades LTDAs, que deve ser registrado na Junta Comercial Estadual ou em Cart\u00f3rio de Pessoas Jur\u00eddicas.<\/p>\n\n\n\n<p>\ud83d\udc49 Veja tamb\u00e9m:&nbsp;<a href=\"https:\/\/www.companyhero.com\/blog\/o-que-significa-consolidar-contrato-social\">O que significa consolidar contrato social?<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7-_Conversao\"><\/span>7- Convers\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Realiza\u00e7\u00e3o de uma a\u00e7\u00e3o desejada pela empresa por parte do seu cliente. Muito usado pelas \u00e1reas de vendas e marketing, relacionado a venda de produto ou servi\u00e7o, clique em bot\u00f5es espec\u00edficos, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8-_Investimento_anjo\"><\/span>8- Investimento anjo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Investimento em startups feito por profissionais, executivos e empres\u00e1rios utilizando o pr\u00f3prio capital.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9-_Marketing_Digital\"><\/span>9- Marketing Digital<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Conjunto de estrat\u00e9gias realizadas no meio digital a fim de divulgar e fomentar a marca nas m\u00eddias online, utilizando tamb\u00e9m ferramentas digitais.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10-_Registo_de_marca\"><\/span>10- Registo de marca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cadastro de nome e logo de uma marca no INPI (Instituto Nacional de Propriedade Intelectual) que garante exclusividade no uso da marca.<\/p>\n\n\n\n<p>\ud83d\udc49&nbsp;<strong>Aprenda mais<\/strong>:&nbsp;<a href=\"https:\/\/www.companyhero.com\/blog\/registro-de-marca-um-guia-completo\">Guia completo sobre Registro de Marca<\/a>!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11-_Registro_de_patente\"><\/span>11- Registro de patente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cadastro de uma inven\u00e7\u00e3o ou inova\u00e7\u00e3o pass\u00edvel de industrializa\u00e7\u00e3o no INPI a gim de garantir seu uso exclusivo.<\/p>\n\n\n\n<p>\ud83d\udc49 Voc\u00ea pode gostar:&nbsp;<a href=\"https:\/\/www.companyhero.com\/blog\/como-fazer-consulta-de-patente-no-inpi\">Como fazer a consulta de patente no INPI<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"52_Siglas_e_termos_em_ingles_utilizados_nas_empresas\"><\/span>52 Siglas e termos em ingl\u00eas utilizados nas empresas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Al\u00e9m das palavras em portugu\u00eas, existem diversas siglas e termos em ingl\u00eas utilizados nas empresas que todo empreendedor precisa, pelo menos, saber o significado. Veja os principais que selecionei nesta lista:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-_API_%E2%80%93_Application_Programming_Interface_ou_Interface_de_Programacao_de_Aplicativos\"><\/span>1- API \u2013&nbsp;<em>Application Programming Interface<\/em>&nbsp;ou Interface de Programa\u00e7\u00e3o de Aplicativos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Interface de Programa\u00e7\u00e3o de Aplica\u00e7\u00f5es, \u00e9 a sigla para um conjunto de comandos que integra dois ou mais sistemas de forma autom\u00e1tica.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-_ARPA_%E2%80%93_Average_Revenue_Per_Account\"><\/span>2- ARPA \u2013&nbsp;<em>Average Revenue Per Account<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Receita M\u00e9dia por Cliente. M\u00e9trica para definir o valor recebido mensalmente pela quantidade de clientes ativos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-_ARR_%E2%80%93_Annual_Recurring_Revenue\"><\/span>3- ARR \u2013&nbsp;<em>Annual Recurring Revenue<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Faturamento Recorrente Anual. Metrifica\u00e7\u00e3o da entrada financeira anual da empresa relacionando vendas novas e perdidas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-_B2B_%E2%80%93_Business_to_Business\"><\/span>4- B2B \u2013&nbsp;<em>Business to Business<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, De Empresa Para Empresa. Transa\u00e7\u00e3o que ocorre entre empresas (duas ou mais), ou seja, CNPJs, sem envolver \u00f3rg\u00e3os governamentais nem Pessoas F\u00edsicas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-_B2B2C_%E2%80%93_Business_to_Business_to_Consumer\"><\/span>5- B2B2C \u2013&nbsp;<em>Business to Business to Consumer<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, De Empresa para Empresa para Consumidor. Modelo de transa\u00e7\u00e3o em que h\u00e1 um intermediador entre a empresa produtora e o consumidor final, como acontece em Marketplaces.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6-_B2C_%E2%80%93_Business_to_Consumer\"><\/span>6- B2C \u2013&nbsp;<em>Business to Consumer<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, De Empresa para o Consumidor. Modelo de transa\u00e7\u00e3o direta da empresa para o cliente final.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7-_B2G_%E2%80%93_Business_to_Government\"><\/span>7- B2G \u2013&nbsp;<em>Business to Government<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, De Empresa para o Governo. Modelo de transa\u00e7\u00e3o entre empresa privada e \u00f3rg\u00e3os governamentais p\u00fablicos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8-_BDR_%E2%80%93_Business_Development_Representative\"><\/span>8- BDR \u2013&nbsp;<em>Business Development Representative<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Representante de Desenvolvimento de Neg\u00f3cios. Fun\u00e7\u00e3o respons\u00e1vel por encontrar e criar novos clientes em potencial por meio de campanhas de capta\u00e7\u00e3o ativas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9-_BI_%E2%80%93_Business_Intelligence\"><\/span>9- BI \u2013&nbsp;<em>Business Intelligence<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Intelig\u00eancia de Neg\u00f3cios. Conjunto de estrat\u00e9gias e ferramentas para analisar e otimizar os custos com clientes, processos e produtos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10-_BP_%E2%80%93_Business_Plan\"><\/span>10- BP \u2013&nbsp;<em>Business Plan<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Plano de Neg\u00f3cio. Documento com registro da estrat\u00e9gia e dos dados jur\u00eddicos e administrativos da empresa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11-_CAC_%E2%80%93_Customer_Acquisition_Cost\"><\/span>11- CAC \u2013&nbsp;<em>Customer Acquisition Cost<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Custo de Aquisi\u00e7\u00e3o de Cliente. M\u00e9trica que indica o valor gasto para atrair um cliente novo em compara\u00e7\u00e3o ao n\u00famero de clientes conquistados.<\/p>\n\n\n\n<p>F\u00f3rmula: Valor investido na a\u00e7\u00e3o\/quantidade de clientes novos = CAC<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12-_Call\"><\/span><em>12- Call<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Chamada. Reuni\u00f5es realizadas de forma online via chamada de v\u00eddeo ou liga\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13-_CAPEX_%E2%80%93_Capital_Expenditure\"><\/span>13- CAPEX \u2013&nbsp;<em>Capital Expenditure<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Despesas de Capitais ou Investimentos em Bens de Capitais. Todo valor investido em equipamentos e ferramentas para melhorias do neg\u00f3cio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"14-_CCO_%E2%80%93_Chief_Communications_Officer\"><\/span>14- CCO \u2013&nbsp;<em>Chief Communications Officer<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Diretor de Comunica\u00e7\u00f5es. Profissional executivo que se ocupa com a imagem externa da empresa, por meio da administra\u00e7\u00e3o das rela\u00e7\u00f5es sociais com clientes, comunidade e imprensa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"15-_CDO_%E2%80%93_Chief_Data_Officer\"><\/span>15- CDO \u2013&nbsp;<em>Chief Data Officer<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Diretor de Dados. Profissional executivo respons\u00e1vel pela estrutura de dados do neg\u00f3cio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"16-_CEO_%E2%80%93_Chief_Executive_Officer\"><\/span>16- CEO \u2013&nbsp;<em>Chief Executive Officer<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Diretor Executivo. Cargo mais alto da empresa. Decisor organizacional e estrat\u00e9gico do neg\u00f3cio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"17-_CFO_%E2%80%93_Chief_Financial_Officer\"><\/span>17- CFO \u2013&nbsp;<em>Chief Financial Officer<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Diretor Financeiro. Executivo respons\u00e1vel pela administra\u00e7\u00e3o financeira da empresa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"18-_CIO_%E2%80%93_Chief_Information_Officer\"><\/span>18- CIO \u2013&nbsp;<em>Chief Information Officer<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Diretor de Informa\u00e7\u00e3o. Principal respons\u00e1vel pelo setor de intelig\u00eancia do neg\u00f3cio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"19-_CLO_%E2%80%93_Chief_Legal_Officer\"><\/span>19- CLO \u2013&nbsp;<em>Chief Legal Officer<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Diretor Jur\u00eddico. Respons\u00e1vel pela forma\u00e7\u00e3o legal e jur\u00eddica da empresa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"20-_CMO_%E2%80%93_Chief_Marketing_Officer\"><\/span>20- CMO \u2013&nbsp;<em>Chief Marketing Officer<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Diretor de Marketing. Principal respons\u00e1vel pelo setor de marketing do neg\u00f3cio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"21-_COO_%E2%80%93_Chief_Operating_Officer\"><\/span>21- COO \u2013&nbsp;<em>Chief Operating Officer<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Diretor de Opera\u00e7\u00f5es. Principal encarregado pela opera\u00e7\u00e3o das atividades empresariais principais.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"22-_Coworking_%E2%80%93_espaco_de_trabalho_compartilhado\"><\/span>22- Coworking \u2013 espa\u00e7o de trabalho compartilhado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Local pr\u00f3prio para trabalho que pode ser alugado por hora ou dia por diferentes profissionais para uso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"23-_CPA_%E2%80%93_Cost_per_Acquisition\"><\/span>23- CPA \u2013&nbsp;<em>Cost per Acquisition<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Custo por Aquisi\u00e7\u00e3o. M\u00e9trica que define o valor investido na aquisi\u00e7\u00e3o de um cliente durante uma campanha de marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"24-_CPC_%E2%80%93_Cost_Per_Click\"><\/span>24- CPC \u2013<em>&nbsp;Cost Per Click<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Custo Por Clique. M\u00e9trica para analisar convers\u00e3o do custo gasto pelo clique em uma campanha de marketing pago.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"25-_CPM_%E2%80%93_Cost_per_Mille\"><\/span>25- CPM \u2013&nbsp;<em>Cost per Mille<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Custo por Mil. M\u00e9trica do investimento feito em uma campanha de marketing pago para conquistar 1000 impress\u00f5es.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"26-_CRM_%E2%80%93_Customer_Relationship_Manager\"><\/span>26- CRM \u2013&nbsp;<em>Customer Relationship Manager<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Gest\u00e3o de Relacionamento com o Cliente. Estrat\u00e9gias e atividades para gerir a informa\u00e7\u00e3o de clientes e clientes em potencial para personalizar as comunica\u00e7\u00f5es e aumentar a qualifica\u00e7\u00e3o dos clientes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"27-_CS_%E2%80%93_Customer_Success\"><\/span>27- CS \u2013&nbsp;<em>Customer Success<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Sucesso do Cliente. Pode ser um setor do neg\u00f3cio focado no relacionamento com o cliente a fim de fideliz\u00e1-lo. Tamb\u00e9m pode ser um conceito utilizado por diversas \u00e1reas da empresa, que considera a gera\u00e7\u00e3o de valor para o cliente como um fator imprescind\u00edvel em todas as a\u00e7\u00f5es da marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"28-_CTA_%E2%80%93_Call_to_Action\"><\/span>28- CTA \u2013&nbsp;<em>Call to Action<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Chamada para A\u00e7\u00e3o. Estrat\u00e9gia de marketing e escrita para incitar uma a\u00e7\u00e3o do cliente ou usu\u00e1rio do seu site, como clique em formul\u00e1rio, acesso ao site, abertura de e-mail, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"29-_CTR_%E2%80%93_Click_Through_Rate\"><\/span>29- CTR \u2013&nbsp;<em>Click Through Rate<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Taxa de Clique. M\u00e9trica de marketing para analisar quantidade de cliques em um conte\u00fado em compara\u00e7\u00e3o \u00e0 quantidade de entregas desse conte\u00fado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"30-_Deadline\"><\/span><em>30- Deadline<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, prazo final. Data de entrega de atividade ou relat\u00f3rio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"31-_E-commerce\"><\/span><em>31- E-commerce<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, loja online ou com\u00e9rcio eletr\u00f4nico. Site de venda de produtos de forma online.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"32-_ERP_%E2%80%93_Enterprise_Resource_Planning\"><\/span>32- ERP \u2013<em>&nbsp;Enterprise Resource Planning<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Planejamento de Recursos da Empresa. Sistema unificado de gest\u00e3o do fluxo de atividades dos diversos setores do neg\u00f3cio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"33-_FAQ_%E2%80%93_Frequently_Asked_Questions\"><\/span>33- FAQ \u2013&nbsp;<em>Frequently Asked Questions<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Perguntas Mais Frequentes. Sequ\u00eancia das principais d\u00favidas dos clientes j\u00e1 respondidas, geralmente disponibilizada no site, p\u00e1ginas de produtos, redes sociais e usada pelas equipes de suporte ao cliente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"34-_GR_%E2%80%93_Growth_Rate\"><\/span>34- GR \u2013&nbsp;<em>Growth Rate<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Taxa de Crescimento. M\u00e9trica de crescimento do faturamento em determinado per\u00edodo de tempo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"35-_ICP_%E2%80%93_Ideal_Customer_Profile\"><\/span>35- ICP \u2013&nbsp;<em>Ideal Customer Profile<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Perfil de Cliente Ideal. Estrat\u00e9gia de marca, marketing e produto que mapeia e define o perfil de cliente mais assertivo para garantir a venda e as estrat\u00e9gias de divulga\u00e7\u00e3o dos produtos e servi\u00e7os oferecidos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"36-_KPI_%E2%80%93_Key_Performance_Indicators\"><\/span>36- KPI \u2013&nbsp;<em>Key Performance Indicators<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Indicadores-Chave de Performance. Indicadores essenciais para medir o desempenho de uma empresa, podendo incluir diversas m\u00e9tricas, como CAC, CTR, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"37-_LCR_%E2%80%93_Lead_Conversion_Rate\"><\/span>37- LCR \u2013&nbsp;<em>Lead Conversion Rate<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Taxa de Convers\u00e3o de Lead. M\u00e9trica que cruza a quantidade de leads (clientes em potencial) com a quantidade de clientes que realizam compras no mesmo per\u00edodo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"38-_Lead\"><\/span><em>38- Lead<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Comprador em potencial. Cliente que j\u00e1 demonstrou interesse real no que o seu neg\u00f3cio est\u00e1 vendendo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"39-_MQL_%E2%80%93_Marketing_Qualified_Lead\"><\/span>39- MQL \u2013&nbsp;<em>Marketing Qualified Lead<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Lead Qualificado pelo Marketing. Cliente em potencial que foi atingido pelas a\u00e7\u00f5es da equipe de marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"40-_MVP_%E2%80%93_Minimum_Viable_Product\"><\/span>40- MVP \u2013&nbsp;<em>Minimum Viable Product<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Produto M\u00ednimo Vi\u00e1vel. Prot\u00f3tipo mais b\u00e1sico do produto que pode ter valor para o cliente considerando suas dores reais.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"41-_Networking\"><\/span><em>41- Networking<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, rede de contatos. Pessoas que voc\u00ea estabelece contato para troca de informa\u00e7\u00f5es e experi\u00eancias em comum. No mundo dos neg\u00f3cios, s\u00e3o contatos estrat\u00e9gicos para o seu crescimento profissional e expans\u00e3o do seu neg\u00f3cio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"42-_NPS_%E2%80%93_Net_Promoter_Score\"><\/span>42- NPS \u2013&nbsp;<em>Net Promoter Score<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Metodologia que metrifica, por meio de notas, a satisfa\u00e7\u00e3o do cliente, classificando-o entre: promotor, neutro ou detrator da marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"43-_PR_%E2%80%93_Press_Release\"><\/span>43- PR \u2013&nbsp;<em>Press Release<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Comunicado de Imprensa. Ferramenta ou estrat\u00e9gia usada pela assessoria de imprensa para anunciar novos produtos ou servi\u00e7os.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"44-_ROI_%E2%80%93_Return_On_Investment\"><\/span>44- ROI \u2013&nbsp;<em>Return On Investment<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em porgu\u00eas, Retorno no Investimento. Indicador do retorno financeiro recebido a partir de um investimento.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"45-_SAAS_%E2%80%93_Software_as_a_Service\"><\/span>45- SAAS \u2013&nbsp;<em>Software as a Service<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Software como Servi\u00e7o. Servi\u00e7o prestado em forma de programa online.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"46-_SAL_%E2%80%93_Sales_Accepted_Lead\"><\/span>46- SAL \u2013&nbsp;<em>Sales Accepted Lead<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Lead Aceito para Vendas. Clientes em potencial j\u00e1 atingidos pelas comunica\u00e7\u00f5es de marketing e que j\u00e1 demonstraram interesse.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"47-_SDR_%E2%80%93_Sales_Development_Representative\"><\/span>47- SDR \u2013&nbsp;<em>Sales Development Representative<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Representante de Desenvolvimento de Vendas. Profissional que faz contato ativo com os leads captados pelo marketing a fim de mapear o real interesse deles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"48-_SEO_%E2%80%93_Search_Engine_Optimization\"><\/span>48- SEO \u2013&nbsp;<em>Search Engine Optimization<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Otimiza\u00e7\u00e3o para Mecanismos de Busca. Estrat\u00e9gias e a\u00e7\u00f5es aplicadas em conte\u00fados e estrutura de sites e blogs para facilitar o posicionamento das p\u00e1ginas nos buscadores, como Bing e Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"49-_SEM_%E2%80%93_Search_Engine_Marketing\"><\/span>49- SEM \u2013&nbsp;<em>Search Engine Marketing<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Marketing de Ferramentas de Busca. Estrat\u00e9gias e a\u00e7\u00f5es de marketing aplicadas em conte\u00fados, tornando-os amig\u00e1veis para as ferramentas de busca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"50-_SQL_%E2%80%93_Sales_Qualified_Lead\"><\/span>50- SQL \u2013&nbsp;<em>Sales Qualified Lead<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Lead Qualificado para Vendas. Cliente que est\u00e1 aquecido e pronto para negociar e fechar a compra, ap\u00f3s impacto das a\u00e7\u00f5es de marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"51-_UI_%E2%80%93_User_Interface\"><\/span>51- UI \u2013&nbsp;<em>User Interface<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Interface do Usu\u00e1rio. Modo como um usu\u00e1rio da web interage com p\u00e1ginas e programas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"52-_UX_%E2%80%93_User_Experience\"><\/span>52- UX \u2013 User Experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em portugu\u00eas, Experi\u00eancia do Usu\u00e1rio. Estrat\u00e9gias e a\u00e7\u00f5es que promovem a melhor experi\u00eancia poss\u00edvel ao usu\u00e1rio ao utilizar um site ou programa para garantir uma intera\u00e7\u00e3o eficiente.<\/p>\n\n\n\n<p>Gostou do artigo? J\u00e1 aproveita para compartilhar com aquele amigo empreendedor que tamb\u00e9m tem dificuldade em lembrar todos esses significados. E se quiser&nbsp;<strong>aprender mais sobre o universo do profissional independente<\/strong>, confira nosso artigo sobre&nbsp;<a href=\"https:\/\/www.companyhero.com\/blog\/como-pagar-menos-impostos-sendo-pj-6-dicas-legais\">como pagar menos impostos sendo PJ<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quem est\u00e1 come\u00e7ando a trabalhar por conta pr\u00f3pria precisa conhecer termos e siglas empresariais para aproveitar ao m\u00e1ximo a jornada do trabalho independente. S\u00e3o aquelas palavras e abrevia\u00e7\u00f5es que voc\u00ea ouve por a\u00ed em reuni\u00f5es e palestras de neg\u00f3cios, at\u00e9 mesmo nas redes sociais, e por vezes n\u00e3o sabe o significado. Seja uma abrevia\u00e7\u00e3o ou [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[29,1],"tags":[],"class_list":["post-1592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carreira-pj","category-primeiros-passos-do-pj"],"_links":{"self":[{"href":"https:\/\/www.companyhero.com\/blog\/wp-json\/wp\/v2\/posts\/1592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.companyhero.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.companyhero.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.companyhero.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.companyhero.com\/blog\/wp-json\/wp\/v2\/comments?post=1592"}],"version-history":[{"count":2,"href":"https:\/\/www.companyhero.com\/blog\/wp-json\/wp\/v2\/posts\/1592\/revisions"}],"predecessor-version":[{"id":2828,"href":"https:\/\/www.companyhero.com\/blog\/wp-json\/wp\/v2\/posts\/1592\/revisions\/2828"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.companyhero.com\/blog\/wp-json\/wp\/v2\/media\/1593"}],"wp:attachment":[{"href":"https:\/\/www.companyhero.com\/blog\/wp-json\/wp\/v2\/media?parent=1592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.companyhero.com\/blog\/wp-json\/wp\/v2\/categories?post=1592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.companyhero.com\/blog\/wp-json\/wp\/v2\/tags?post=1592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}